Uncon
Bridal
Con
the unconventional bridal show
new holland parlor
february 28, 2026

Uncon Bridal Con 2026 will take place at New Holland Parlor in Gainesville, GA. It will be like no bridal show you've ever been to [think of it as a date night, so you've got a place to wear that new gold fringed jumpsuit], so plan to show up on time and stay throughout the evening. We'll entertain you along the way and promise to give you a night you won't soon forget.
The Details

Parking
Main Parking Lot -
Our main parking lot is behind the building. Once you turn off of Jesse Jewell Parkway (the main road), turn right onto Myrtle Drive. Follow that street as it wraps around the building, you can park in the overflow parking on your right or continue until you see the main parking lot on the left. From there, you can enter through the main entrance, which is the door on the far right if you are facing the building.
Parallel Parking (Do not park on yellow curb) -
Once you turn off of Jesse Jewell Parkway (the main road), turn right onto Myrtle Drive. You can parallel park in front of the building on the curb opposite the building (mailbox side). Once parked, you can follow the sidewalk around the building to get to the Parlor entrance for the runway show!
Overflow Parking Lot -
Our overflow parking lot is adjacent to the front of the building. Once you turn off of Jesse Jewell Parkway (the main road), turn right onto Myrtle Drive. Follow this road to the edge of the building, but before hitting the curve in the road, you will see an open white gate. Follow the paved entrance down the hill where you’ll find the gravel lot. Once parked, you can follow the sidewalk around the building to get to the Parlor entrance for the runway show!
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Dress Recommendations
If you're wondering what to wear, go all out!! If this was your last night out before the end of the world, you'd probably wear something awesome. Wear that.
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